PRIVACY POLICY

Effective date: 15 June 2026

1. Controller

The controller of personal data is:

BE YOURSELF BE UNIQUE travel & lifestyle
E-mail: sales@bybu-travel-lifestyle.com

We are responsible for the processing of personal data collected through this website and related communication.

2. Personal data we collect

We may collect and process the following categories of personal data:

2.1 Data provided directly by you

Name
Email address
Telephone number (if provided)
Information submitted via contact forms
Information submitted via booking forms or booking inquiries
Newsletter subscription data

2.2 Travel and identity-related data

Where necessary for the provision of travel-related services, we may process:

Passport or identity document details (as provided by you)
Copy of passport or identity document (if required for booking or travel arrangements)
Travel dates and itinerary information
Other information necessary to fulfil travel-related requests

2.3 Technical data

IP address
Browser type and version
Device information
Operating system
Approximate geographic location (derived from IP address)
Website usage data (pages visited, time spent, navigation behaviour)

3. Purpose of processing

We process personal data for the following purposes:

Responding to inquiries and communication
Processing booking requests and arranging travel-related services
Managing customer relationships
Processing necessary identity and travel documentation for service fulfilment
Sending newsletters (only with your consent)
Improving website functionality and user experience
Ensuring website security and preventing misuse

4. Legal basis for processing (GDPR)

We process personal data on the following legal bases:

Consent (e.g. newsletter subscription, non-essential cookies)
Pre-contractual measures (handling inquiries and booking requests)
Contract performance (providing agreed services)
Legal obligation (where applicable under relevant regulations)
Legitimate interest (basic analytics, service improvement, security, legal defence)

5. Newsletter

If you subscribe to our newsletter:

We process your email address for marketing and informational purposes
Subscription is voluntary and based on your explicit consent
You may withdraw your consent at any time via unsubscribe link or by contacting us directly

6. Third-party services

We may use third-party service providers, including:

Squarespace (website hosting and form processing)
Booking system provider (if applicable)
Email communication and newsletter services (if applicable)
Analytics providers (e.g. Google Analytics, if enabled)
Embedded third-party content providers (e.g. Instagram, YouTube)

These providers may process personal data on our behalf and may store data outside the European Economic Area.

7. International data transfers

Where personal data is transferred outside the European Economic Area, we ensure appropriate safeguards, such as Standard Contractual Clauses or equivalent legal mechanisms under applicable data protection law.

8. Data retention

We retain personal data only for as long as necessary for the purposes described:

Contact inquiries: typically up to 12–24 months
Booking and travel-related data: for the duration necessary to provide services and comply with legal or contractual obligations
Identity and passport data: only for the minimum period necessary to fulfil the specific travel-related purpose and to comply with legal requirements, after which it is securely deleted or anonymised where applicable
Newsletter data: until consent is withdrawn

9. Data security

We implement reasonable technical and organisational measures to protect personal data, including measures aimed at protecting sensitive travel and identity-related information. However, no method of transmission over the internet or electronic storage is completely secure.

10. Your rights under GDPR

You have the following rights:

Right of access to your personal data
Right to rectification of inaccurate data
Right to erasure of personal data (“right to be forgotten”)
Right to restriction of processing
Right to object to processing
Right to withdraw consent at any time
Right to data portability
Right to lodge a complaint with a supervisory authority

11. Contact

For any questions regarding this Privacy Policy or the processing of personal data: